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March 2008


FEATURES

Tastemakers

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Up Next: Green sees a less formal approach to living than in the past. "People are mixing their formal china with the everyday stuff for a more casual look," she says. What she wants, though, is for people to be less afraid to entertain. "You don't have to be really fancy for it to work! Just use your good things," appeals Green.

Safavieh
"Not too many retailers can say that they have over a thousand rugs in every size."
Who: Jonathan Yaraghi, president of Safavieh retail, and Michael Yaraghi, CEO of retail
What: Safavieh started in 1914 and is today one of the largest manufacturers of handmade rugs. Since branching out into the retail business and adding their own brand of case goods and upholstered pieces as well as designs from all over the globe, Safavieh morphed into an ultimate resource—with the help of it's educated and experienced staff—for outfitting the home.
Up Next: "Customers are looking for the more casual transitional look," says Jonathan. "You used to have furniture that was too formal to sit on, but people are gravitating toward the Connecticut type of living, which is family living. Furnishings are going to reflect that."

Joe Passero
"We're always ahead of the game on the newest trends and product innovations."
Who: Joe Passero, COO, Klaff's
Known For: Knowledgeable staff, excellent service and a top-notch selection of quality kitchen and bath products, lighting and home furnishings that keep customers returning again and again to Klaff's great looking showrooms for 87 years.
Up Next: Passero sees a trend toward a more refined, casual elegance. "I see less of a weathered, country look. More people are going back to the cleaner lines and cabinetry—dressier all over in general."

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