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March 2010


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Leading Lines – Hagan

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Victoria Hagan

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Much like her signature interiors, the Victoria Hagan Home collection of sophisticated and geometric furniture, fabrics and accessories embraces a mix of periods of styles. Vogue once described Hagan as a designer who defies the traditional notion of a "lady decorator"; her line of 35 "new American classic" pieces does just that. Inspired by everyday living—friends and families gathering in comfortable, accessible spaces—Hagan merges texture, color and silhouette into fresh, graphic selections. "Form, shape and material, and how these relate to one another, are the essence of good design," says the NYC-based Hagan.

How'd you decide to launch a line of furniture? Was it a process that you had been considering for a while? I felt there was a void in the market for furniture that combined a distinct sensibility, scale and comfort while complementing the way modern families live.

What furniture lines or designers inspired your own collection? I've always been inspired by my client's lifestyles and their needs—the collection evolved from this.

How would you describe the aesthetic of your furniture line to someone who has never seen it before? Clean, classic and comfortable—and all American.

What's most challenging about the process and developing this aspect of your brand? What's most challenging is the distribution. We're in 10 showrooms around the country and there are many more markets we'd like to penetrate.

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